AstraZeneca Pharmaceuticals LP Brand Manager in Taipei, Taiwan
Assists in designing, implementing and evaluating the marketing activities of assigned products within a given product line including distribution channel solutions. Assists in analysis of market data to identify key segment drivers.Works in conjunction with promotional and direct-to-consumer teams.
The BM will provide Marketing leadership and drive innovation for the Brand throughout its lifecycle and will oversee brand success that truly delivers for patients, healthcare providers and AZ.
The BM will ensure that all Brand activities are compliant, aligned with Global, sanctioned by the appropriate stakeholders and truly patient focused.
Degree level qualification in science/medicine preferred
Pharmacist license preferred but not essential
Marketing qualifications preferred but not essential
Pharmaceutical Marketing/Sales/Medical experience within Oncology for at least one years essential
Experience of working within cross-functional business units essential
Understanding of Account Planning and Customer Engagement programme and processes
Good knowledge of local and international Oncology, and of women cancer preferred
Appreciation of local healthcare system pricing and reimbursement preferred
Pharmaceutical sales representative experience preferred
In depth understanding of the Oncology patient experience from diagnosis throughout the rest of their journey
Demonstrable Strategic and tactical approach within Oncology
Clear evidence of innovation leading to success
Strong focus on effective decision making and results