AstraZeneca Pharmaceuticals LP ABM in Shanghai, China
ABM is responsible for ensuring brand strategies are optimally implemented by the marketing organization and provide field intelligence from the sales organization to be used in market plans development. This is a developmental role.
DUTIES & RESPONSIBILITES / 主 要 职 责
Understand customers insight, be an expert on the promotion mix and provide the feedback to Brand Team
Listens actively to customers and sales force feedback by field visit
Actively seeks feedback from the customers on campaign promotion mixes
Gathers market data on environment, epidemiology, customers & patients needs, treatment map, competitors.
Brand execution plan implementation
Work with brand managers / Brand support coordinators and Conference specialist to implement external stakeholder activities including advisory boards, symposia, CME’s, exhibitions, conferences and meetings.
Monitors and measures implementation of the plan against KPIs (i.e. market growth, AZ product growth and market share).
Manages allocation of samples in line with product strategy and regional needs,
Supports Sales team to deliver sales objectives & activities
Co-ordinates and conducts product training.
Evaluates effectiveness of promotional material with field force then conduct Recall Test, and feedback to Brand Manager.
Plans and conducts field visits with sales team to monitor market dynamics and gather market intelligence / feedback.
Perform ad-hoc regional gap analysis and action plan
Demonstrates deep understand of product knowledge and therapy area knowledge
Takes initiative to maintain and upgrade product knowledge through sourcing for product information, reading clinical reports/publications, medical journals.
Identifies marketing opportunities based on medical information, market knowledge, and competitor knowledge.
Keep up with industry and therapeutic area trend through attending conference, KOL interaction
Job requirements /工 作 要 求
- Academic / Professional qualification / 学 历 / 专 业 资 格
At least a university graduate
- Technical / skill training / 技 术 / 技 能 训 练
ESS & territory management
Basic marketing knowledge
Working experience (No. of years / 年 资, Job function / 工 作 功 能, Business types / 业 务 种 类 )
Essential 必 需
2 more years working experience in pharmaceutical line or related (Ideally 1 year as medical representativeDesirable 理 想
Good historic record of sales performance
Some experience of product management
- Language ability / 语 言 能 力
Proficient in oral and written communication (English)
- Computer literacy / 电 脑 知 识
Product and Environment Knowledge
Knowledge of own product, relative disease and R & D initiatives within own TA
Knowledge of competitor products and marketing approach
Understand how national healthcare & regulatory environment impacts TA
Well designed & prepared campaign plan in details
Execute campaign precisely according to the plan
Summarize the key findings & give feedback to the team after the campaign execution in order to further improve the campaign impact
Communication & Presentation Skills
Effectively communicate campaign plan to sales force
Effective presentation & communication skills to deliver the campaign key messages to customers (KOLs & physicians)
Cross-functional communication (finance/ purchasing/etc.)
AstraZeneca is an equal opportunity employer. AstraZeneca will consider all qualified applicants for employment without discrimination on grounds of disability, sex or sexual orientation, pregnancy or maternity leave status, race or national or ethnic origin, age, religion or belief, gender identity or re-assignment, marital or civil partnership status, protected veteran status (if applicable) or any other characteristic protected by law. AstraZeneca only employs individuals with the right to work in the country/ies where the role is advertised.