Overview:

We are seeking an experienced and strategic Account-Based Marketing (ABM) Program Manager to join our marketing team. The ABM Program Manager will be responsible for developing and executing  strategies and tactics to drive engagement, pipeline growth, and revenue from our target accounts. This role requires a blend of strategic thinking, project management skills, and a deep understanding of ABM principles and tactics.

Responsibilities:

• Develop and execute account-based marketing strategies and plans to support business objectives, focusing on driving engagement and revenue from target accounts.
• Collaborate with cross-functional teams including sales, marketing, product, and customer success to identify target accounts, define account-specific goals, and execute integrated ABM campaigns.
• Provide guidance and feedback on creation of personalized and targeted content, messaging, and campaigns tailored to the needs and preferences of specific accounts and personas.
• Utilize marketing automation, CRM, and ABM platforms to track and measure the effectiveness of ABM campaigns, analyze key metrics, and optimize performance.
• Manage the end-to-end execution of ABM campaigns, including campaign setup, segmentation, targeting, scheduling, deployment, and optimization.
• Work closely with sales teams to ensure alignment on account priorities, messaging, and campaign execution, and facilitate regular communication and feedback loops.
• Continuously monitor industry trends, best practices, and emerging technologies in ABM, and recommend new strategies and tactics to enhance campaign effectiveness and drive results.

• Provide regular reporting and insights to stakeholders on the performance of ABM programs, including key metrics, trends, and opportunities for optimization.

   

Requirements:

• Bachelor's degree in Marketing, Business, or related field; MBA or advanced degree is a plus.
• Proven experience (7 years) in B2B marketing, with a focus on account-based marketing and demand generation.
• Strong understanding of ABM principles, strategies, and tactics, with a track record of successfully executing ABM campaigns and driving measurable results.
• Excellent project management skills with the ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines in a fast-paced environment.
• Analytical mindset with the ability to interpret data, analyze results, and derive actionable insights to optimize campaign performance.
• Excellent communication skills, both written and verbal, with the ability to effectively collaborate and influence cross-functional teams.
• Proficiency in Marketo, Salesforce, and Demandbase (or equivalent tools).
• Creative thinker with a passion for innovation and experimentation, and a commitment to staying ahead of industry trends and best practices.