Main Accountabilities:• To achieve at least 100% of the territory sales goals.• To drive new business revenue through selling new instruments and reagents.• To maintain, and grow, existing customer’s business.• To responsibly manage the total territory sales base with integrity and honesty.• To submit weekly expense reports and other reports as assigned by the Regional Sales Manager.• To participate in company and team meetings.• To update the CRM daily.• To effectively build a sales pipeline through prospecting for new accounts and cross selling to current customers.• To accurately forecast and close new business within the 30-60-90 day time period.• To strategize and work with the Key Account Manager(s), Business Development Manager(s), and Marketing to sustain and meet revenue targets and growth objectives within the territory.• To be receptive to coaching and mentoring feedback in order to maintain flexibility and adaptability for learning and growth, while meeting customer’s needs. Qualifications:• BS/BA degree in a science / business related field. • Strong organization, interpersonal, communication, and presentation skills.• Sales experience in the life science industry is required; technical knowledge and experience selling a tangible product is highly preferred.• At least 3 years of sales experience, preferably field-based sales experience in an IVD or adjacent technical market.• Thorough knowledge of basic sales skills and have good business acumen.• Good computer skills and conscientious record keeping are mandatory.• Prior knowledge of the respective Industry Market Segments, Microbiology, Competitive knowledge, Product line and geographic territory is preferred.