Senior Oakley Business Brand Manager

Date: Apr 18, 2024

Brand: WS Optical

Location:

London, GB

WHO WE ARE

We are EssilorLuxottica, a global leader in the design, manufacture and distribution of ophthalmic lenses, frames and sunglasses. The Company brings together the complementary expertise of two industry pioneers, one in advanced lens technologies and the other in the craftsmanship of iconic eyewear, to create a vertically integrated business that is uniquely positioned to address the world’s evolving vision needs and the global demand of a growing eyewear industry.

With over 180,000 dedicated employees in 150 countries driving our iconic brands, our people are creative, entrepreneurial and celebrated for their unique perspectives and individuality. Committed to vision, we enable people to “see more and be more” thanks to our innovative designs and lens technologies, exceptional quality and cutting-edge processing methods. Every day we impact the lives of millions by changing the way people see the world.

JOB SCOPE AND MAIN RESPONSIBILITIES:

The Senior Oakley Business Brand Manager is a key member of the Marketing Brands team within EssilorLuxottica North Europe. They will lead a portfolio of sports brands focusing on Oakley but including Bliz and Costa Del Mar. This portfolio represents +50M€ net sales in the North cluster.

As a Business Brand Manager, they will be responsible for the growth of the brands across all product categories: eyewear, goggles, apparel and helmets and will closely monitor the sales in your different channels of Trade.

Their main task will be to develop and implement the sports brands marketing activations in the North Europe region: UKI, Nordics and Benelux, following the global brand strategy while considering the needs of your local stakeholders: optical and sports channels.

As a brand guardian, they will focus on driving brand equity through media, events, sports marketing ensuring relevance, increasing awareness, and conversion to purchase.

There will be a strong focus on the distribution and segmentation management of the different product categories.

They will manage a team of eight including three Direct reports: a Oakley Brand Manager, a Sports Marketing & Communications Manager and a Tech Rep manager coordinating a team of 5 marketing Tech trainers based in different countries.

AREAS OF RESPONSIBILITIES AND RELATED ACTIVITIES:

• Define clear brand objectives as part of a sports portfolio approach and alongside other brands within the EssilorLuxottica portfolio.

• Develop and manage the execution of a local brand strategy in line with the global brand guidelines.

• Manage a strong team of marketeers and trainers to achieve the brand objectives.

• Responsible for 3,4 M€ marketing budget covering Trade, Media, Sports Marketing, Events and more.

• Continually analyze brand performances, consumer behavior, market trends and competitor activity to identify areas of weakness and opportunities.

• Regularly report on brand and client performance to corporate brand team, EMEA category management team and Senior Leadership team.

• Communicate brand plans and messaging internally to align approaches and ensure a high level of awareness among key stakeholders.

• Collaborate with Global Media team to develop a strong Media strategy in line with brand objectives.

• Conduct ROI and post campaign analysis on significant investments.

• Define how and where product is distributed across the professional solutions business.

• Define customer assortments with the global brand team and local sales teams.

• Implement global product segmentation guidelines as well as identifying local opportunities to further differentiate in marketplace.

• Work closely with the Trade Marketing team to develop client marketing plans and plan the distribution of trade marketing assets.

• Presentation of new collections to clients.

TECHNICAL SKILLS - PORTRAIT OF A PERFECT CANDIDATE

Qualification to degree-level ideally within Business/Economics with focus on Marketing

Minimum 5-years professional experience in Sports brand management and marketing

Have excellent spoken and written English

CANDIDATE PROFILE:

A strong leader with the ability to influence others and drive change

Ability in project management / coordination of multi-disciplinary teams

Organization, autonomy & dynamism to drive projects forward

Very good analytical and conceptual skills

Strong communication and presentation skills, with personality capable of adapting to different audiences

Creative, Imaginative, and constantly curious, able to propose new ideas

Takes an active interest and has an excellent understanding of competitors/ influential sports brands and the products and approach they have

Being an active team member - creating internal and external business partnerships, showing a willingness to share ideas and actively supporting other members of the team and other company functions.

Creative thinking and commitment to staying up to date with current and future technology

Excellent attention to detail to ensure the brand is always presented in the correct way

A passion for sports is a must (Snow, Bike, Golf...)

LANGUAGES:

English

Other languages desirable

HOURS AND ENVIRONMENT

The normal working hours will be 9am – 5.30pm, Monday to Friday. However, you may need to work longer when necessary and on weekends. Some business trips to plan in the North region and to EL headquarters.

Job Segment: Branding, Senior Brand Manager, Sports Marketing, Brand Manager, Marketing Manager, Marketing